#WeAreScotland

Yes, we. Because no matter what your race, creed, colour or culture, you’re welcome here. After all, it’s the contribution of the many, that makes Scotland what it is: one great country.

The truth is, all of us – living, working, laughing, sharing and loving life in Scotland – have more in common than that which divides us.

This is Scotland standing up for what matters at a time when it couldn’t matter more. Because the reality is – and the evidence shows – a more equal, more diverse society makes for a more productive, happier society. So it’s with pride we say that in Scotland there’s no V, there’s just you, me and we.

And we are Scotland.

Imagery credits include: Scotland’s Moving Image Archive, British Council Film Collection

Organisation or business?
Play your part by sharing Scotland’s message

Scotland welcomes the contribution of those who choose to live and work here

Skill gaps in Scotland

24% of our country’s job vacancies are due to the fact that there aren’t enough workers available with the right skills in Scotland.

Source: 2015 UK Employer Skills Survey

Forecast without inward migration

Population growth is a key driver of economic growth. All of Scotland’s population growth in the coming years will be from inward migration, deaths are projected to outnumber births.

Source: National Records for Scotland, 2016-based National Population Projections

Aging population

By 2041, the number of over 75s will increase by 79% but the working population will only increase by 1%. Therefore Scotland will have a shortfall in the working population we need.

Source: National Records for Scotland, 2016-based National Population Projections

Scotland’s people, Scotland’s stories

Meet the people who call this place their home – those we’re proud to call our own. Our neighbours, friends, and colleagues who already live, work, and enrich our vibrant, openhearted country.

I really love the people here – they’re really genuine and very welcoming.

Claire Simonetta – Born Switzerland – Sheep Farmer, Mull.

Share if you care

Share the campaign video and share your support using #WeAreScotland.