Louise Macdonald OBE

Louise Macdonald


Louise is Chief Executive of Young Scot, the multi award-winning youth information and citizenship charity. Working in partnership across all sectors, Young Scot supports young people aged 11-26 to make informed decisions and choices, connecting them to their communities using digital and smart-tech – contributing to Scotland’s ambition of being the best place in the world to grow up. There are currently 670k members of Young Scot – over two thirds of young people in Scotland. She has been CEO for nine years, and prior to that had a varied career in journalism before moving to the public sector, specialising in youth volunteering and community enterprises, including establishing a pioneering national programme to promote youth volunteering and social action.


Louise is Independent Co- Chair of the First Minister’s Advisory Council on Women and Girls; on the Board of the Scottish Parliament think tank Scotland’s Futures Forum and in June 2017 was elected President of the European Youth Card Association (representing 37 countries and 7m+ young cardholders). She has served on committees ranging from the 2020 Climate Group; the Institute of Directors in Scotland; the Scottish Children’s Reporters Administration and the Association of Chief Officers of Scottish Voluntary Organisations. In 2016 she was named Third Sector Director of the Year in the IoD UK Awards, and was awarded an OBE in the New Year’s Honours List in 2015 for her services to young people. An award-winning “Social CEO”, she can be found online @Louisemac – often featuring her passion for photography and nature.