Case study – S’Wheat

S’wheat’s mission is to eliminate our dependence on non-renewable resources. Starting with everyday things that we all require, they’re transforming the consumer economy to a circular, regenerative and plant-powered economy.


We started S’wheat in 2018 with a mission to reduce the world’s single use plastic bottle pollution. We wanted to create an innovative reusable bottle that was designed with sustainability and practicality in mind.

After years of researching, planning, and adapting, Founders Amee and Jake crafted a revolutionary new plant-based material.

The outcome? They created the world’s first reusable water bottle made from plants. 

Designed in Scotland inspired by the diverse Scottish mountain ranges, mist-filled lochs and ancient forests and using natural wheat straw to create a bottle that is practical, functional and great for the planet.

S’wheat is not only made from plant-based materials but also gives back to the environment, every bottle sold takes the equivalent of 20 lbs of plastic out of the ocean. It is the first reusable plant-based water bottle in the world. Developed from compostable wheat straw and bamboo bio-plastic that is grown, made, and manufactured using waste materials in a natural and sustainable manner.

Melamine, toxic chemicals, and BPA are not present in S’wheat’s patented material. We use the most sustainable and safe processes possible to create our certified plant-based products. We use naturally grown plant materials that would have otherwise been burnt or discarded

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There are dangers to reusing single-use bottles and unfortunately, there are single-use plastic water bottles all over the world. People frequently reuse plastic bottles because they are easy to refill from the tap or a water cooler, despite warnings that they should never be reused.

Typically, these warnings mention two dangers.

The first is that they begin to leach toxic chemicals, and secondly, germs can thrive in the environment.

See more about the health risks here The Dangers of Reusing Single-Use Bottles

16 million plastic bottles end up in landfill every day in the UK alone, showing that it is far from sustainable to use them. Plastic production and incineration will produce more than 850 metric tonnes of greenhouse gases, hazardous emissions, and pollutants that contribute to global warming in 2019, according to the non-profit Centre for International Environmental Law. 

It is estimated that an average of 35.8 million plastic bottles are used every day in the UK, but only 19.8 million are recycled, that’s less than 7% of all plastic water bottles!

With every purchase they also plant a trackable native tree, where you can watch the growth of your tree in real-time and see where in the world it has been planted.

S’wheat also donates a % of its profits to help protect wildlife and sea life all around the world. S’wheat aims to disrupt the single-use product industry by showing a cleaner and safer alternative to traditional means.

S’wheat started from humble beginnings, launching via a crowdfunding campaign. The response from this campaign was amazing, raising over 230% more than the original goal in just 30 days. Since then S’wheat has become a global brand and is now helping large organisations such as banks and universities etc to make the switch from single use plastic to reusables through co-branding of the S’wheat bottle.

Engaging the Circular Economy from production to distribution S’wheat’s sustainable reusable water bottle maximises renewable resource and energy usage. The S’wheat Bottle uses 95% less energy than stainless steel reusable bottles.

In their efforts to transform the consumer economy to a circular, regenerative and plant-powered economy, S’wheat also specialise in creating, prototyping and manufacturing sustainable and eco-friendly products made from plants for other businesses. 

Learn more and shop the S’wheat bottle via our website. If you are interested in co-branding or bulk orders please contact us on

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